BlackBerry signals the end of an era as it prepares to unplug conventional phones | Blackberry

Tuesday marks the end of an era: BlackBerry will discontinue service on its classic smartphones. So, for those who are still holding their QWERTY keyboards, be forewarned.

In a December 22 declaration, the company reminded users of the development, which will affect the services of all of its devices not running on Android software, including BlackBerry 10, 7.1 OS and earlier.

“As of this date, devices running these legacy services and software over carrier or Wi-Fi connections will no longer function reliably, including for data, phone calls, SMS, and 9-1 features. -1 “, indicates the press release.

Boasting a physical keyboard and BBM instant messaging, the BlackBerry was once a powerful player in the world of mobile telephony. During the first decade of the 2000s, the devices were worn with pride by white collar workers and then President Barack Obama.

To his Peak in 2009 and 2010, BlackBerry held almost 20% of the global smartphone market – with an even higher percentage in the United States – selling more than 50 million smartphones per year.

But with the rise of iPhone and Android touchscreen devices, the phone eventually fell into disuse. And unless it warrants a reboot like the T-Mobile Sidekick or the Motorola Razr, it looks like BlackBerry’s moment in the sun has passed.

When the iPhone was first released in June 2007, it did not immediately overtake the reign of BlackBerry. With elite status and a reputation for friendliness, businessmen in particular have remained loyal to the product. BlackBerry’s BBM instant messaging system has also remained a favorite feature of users, enjoying the same cachet and ease of iMessage today.

Soon, however, BlackBerry’s technology fell behind and users began to move away from physical keyboards. BlackBerry launched a slew of poorly received devices as the iPhone leveled up and androids became viable alternatives. After the release of the iPhone 4, Apple’s phone sales overtook BlackBerry’s for good.

By the time BlackBerry technology started to catch up, it was outdated. Working Professionals, one of BlackBerry’s main customer bases, have started to switch to iPhones and Androids. In September 2012, Yahoo CEO Marissa Mayer snubbed the devices by asking employees to transition “”from BlackBerries to smartphones”.

In 2016, BlackBerry announced that it would outsource its product and no longer manufacture his own phones. Instead, the company decided to turn to software, like Nokia, another former mobile phone giant.

Today, BlackBerry presents itself primarily as “an enterprise software and cybersecurity company” developing software solutions for businesses. The company still employs thousands of workers and reported sales of around $ 1 billion in 2020, according to Statistical.